The Value of Agile Methods in Designing for Behavioural Change

A Case Study

Auteur(s) Dirk Ploos van Amstel; Martine Heemskerk; Reint-Jan Renes; Sander Hermsen
Publicatiedatum 2017
Publicatietype Conferentiebijdrage
Kenniscentrum Hogeschool Utrecht, Kenniscentrum Economisch Sterke en Creatieve Stad
Lectoraat Crossmediale Communicatie in het Publieke Domein
Samenvatting Past research on designing for behavioural change mostly concerned linear design processes, whereas in practice, Agile design methods are increasingly popular. This paper evaluates the possibilities and limitations of using Agile design methods in theory-driven design for behavioural change. We performed a design case study, consisting of a student design team working on improving waiting experiences at Schiphol Airport security and check-in. Our study showed that Agile design methods are usable when designing for behavioural change. Moreover, the Behavioural Lenses toolkit used in the design process is beneficial in facilitating theory-driven Agile design. The combination of an Agile design process and tools to evidentially inform the design enabled the design team to formulate viable and interesting concepts for improving waiting-line experiences. However, limitations also occurred: a mismatch between the rate at which the Scream method proceeded and the time and momentum needed to conduct in-depth research.
Trefwoorden Agile design, theory-driven design, behavioural change, waiting line behaviour
Taal Engels
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Gepubliceerd in The Design Journal
Jaargang/Volume 20 nr. Supplement 1
Paginabereik s681-s690