An online tool for business modelling and a refinement of the Business Canvas

Auteur(s) Rogier Brussee; Peter Groot, de
Publicatiedatum 2016-06-01
Publicatietype Conferentiebijdrage
Kenniscentrum Hogeschool Utrecht, Kenniscentrum Communicatie en Journalistiek, Communication and Multi Media Design
Lectoraat Crossmedia Content Beleid Businessmodellen en Nieuwe Media
Samenvatting We give a refinement of the well known business model canvas by Osterwalder and Pigneur by splitting the basic blocks into further subblocks to reduce confusion and increase its expressive power. The splitting is used in an online tool which in addition comes with a set of questions to further structure the business modelling process and help doing thought experiments.
Trefwoorden Business models (Bedrijsmodellen), Business Canvas, start-up (companies), Online tools, FCJ Lectoraat Crossmedia Business & Crossmedialab
Taal Engels
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